TechToolBlog reports that Google started to send surveys about the new AdSense Audio initiative. Google AdSense Audio would enable people with a $200 budget to break into radio advertising, making targeted and area advertising via radio, IPTV and podcast more effective and viable for smaller businesses.
Google intends to put advertisers in touch with production agencies that create radio ads. That would be something new for Google, since the text ads didn't require a professional company to write the copy.
This technology tries to "simplify the sales process, scheduling, delivery and reporting of radio advertising". It also provides targeted advertising and easier to implement local ads.