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December 31, 2006

On Performancing Acquisition

I don't know if anyone noticed something strange in two of my previous posts: 2006 Metrics and Google Video Contact Manager. Both contained a reference to Performancing, a small startup that offered great products for bloggers: a nice editor for Firefox, a real-time statistics service and an ad network. I've only used their metrics service, which doesn't have all the features of Google Analytics, but it updates hourly, and shows much better information about referrals, outgoing links and ads.

Unfortunately, Performancing sold their metrics service to PayPerPost, a company that pays bloggers to write posts about products (a combination between advertorials and product placements). BusinessWeek said they're "polluting the blogosphere", while TechCrunch concluded they're offering to "sell your soul". While PayPerPost policy changed and bloggers must disclose that they are accepting payments, it's hard to trust a company that doesn't give a damn about ethics.

It's weird to see a great service in such ugly hands (this is the risk for any startup), but it's also difficult to find other service that offers the same features. So if you know a better alternative, or if you think I'm wrong, tell me in the comments.

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